Pearson Embraces a Digital Knock-Off of Authentic Education

tultican

By T. Ultican 7/6/2019

The world’s largest publishing company is betting on cyber education. Great Britain’s Pearson Corporation took a financial beating when common core state testing did not turn into a planned for cash cow and concurrently the market for text books slowed. With its world-wide reach, Pearson’s new play is for digital education to open up global markets. The corporation envisions creating life-long relationships with its customers to provide virtual schooling, professional certifications, assessments, and other services.

In April, Education International Research published “Pearson 2025 Transforming teaching and privatising education data.” Authors Sam Sellar and Anna Hogan report,

“Pearson aims to lead the ‘next generation’ of teaching and learning by developing digital learning platforms, including Artificial Intelligence in education (AIEd). It is piloting new AI technologies that it hopes will enable virtual tutors to provide personalised learning to students, much like Siri or Alexa. This technology…

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