11 questions journalists should ask about public opinion polls

11 questions journalists should ask about public opinion polls

Denise-Marie Ordway, managing editor: This tip sheet isn’t sexy, but it’s really important. On practically every beat, reporters write about opinion polls and surveys. But they don’t always do it correctly. I created this tip sheet to help my fellow journalists spot problems, ask better questions and understand what a poll’s results are really telling them.

https://journalistsresource.org/tip-sheets/reporting/public-opinion-polls-tips-journalists/

A project of the Harvard Kennedy School’s Shorenstein Center and the Carnegie-Knight Initiative, Journalist’s Resource is an open-access site that curates scholarly studies and reports.

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