Marketing Tool – Swag Boxes

Lee Laughlin is a writer, marketer, social media consumer and producer, wife, and mom, frequently all of those things at once. She blogs at Livefearlesslee.com. She writes for the Concord Monitor and her words have also appeared in a broad range of publications from community newspapers to the Boston Globe. She is currently working on the second draft of her first novel, a work of contemporary, romantic fiction.

Live to Write - Write to Live

Loot Crate, Bark Box, Snack Fever, whatever your interest, I’m pretty sure there is a swag box out there for you. What’s a swag box you ask? A swag box is a monthly subscription service that delivers a box full of goodies catering to a specific area of interest and often organized around a theme. Book related swag boxes cater to readers of mystery, YA, Inspirational, Jane Auston, Sci-fi and Romance, among other genres.

Recently, I caught up with Jeannie Lin, Ever After Box creator. The Ever After Box is a monthly subscription service, curated by romance writers for romance readers. Jeannie and her partners Shwantelle Madison and Amanda Berry, are multi-published in the romance genre.

How The Ever After Box Started

In 2015, the three women were discussing the rise in popularity of subscription boxes. It seemed there was a subscription for every interest, so they decided to…

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